Current:

Palm, Inc. Case Study

Medtronic Corporation Case Study

Apple Computer Case Study

NJIT School of Business resume database

Society for Advancement of Management Business Idea Challenge

NJIT School of Business newsletter


Past:

Business plan written for my e-Commerce class

Team analysis project done in my Organization Behavior class

Business Process Re-engineering project done in my Principles of Management class

Marketing-related articles written for my Introduction to Marketing class, based on the following topics:

"Marketing Myopia" by Theodore Levitt in Harvard Business Review, September/October 1975

"From Understanding to Action" by David C. Swaddling and Charles Miller in Marketing Management, July/August 2004

"Wrestling with Ethics" by Philip Kotler in Marketing Management, November/December 2004

"On Target" by Isabella Trebond in Entrepreneur, August 2004

"The Very Model of a Marketing Plan" by Shelley Reese in Marketing Tools, January/February 1996

"In Praise of the Purple Cow" by Seth Godin in Fast Company, February 2003

"The Old Pillars of New Retailing" by Leonard L. Berry in Harvard Business Review, April 2001

"International Marketing Research: A Management Briefing" by Tim R. V. Davis and Robert B. Young in Business Horizons, March/April 2002